Major Video on Demand (VOD) sites, whether be in Movies and Education rely on SVOD (Subscription Video on Demand ) or AVOD (Advertisement Video on Demand ) models to make revenues. We will discuss today the key aspects of each of theses and the subsequent pros and cons. What is AVOD (Advertisement Video on Demand) ? As in name AVOD, user is not asked for any payments and revenue comes from in video advertising in form of pre roll, mid roll, post roll , text ads etc. Some famous examples of VOD platform with AVOD as major model are Youtube, Hotstar, Dailymotion.…
Market & technology analysis
Hollywood’s Premium Video on Demand Model
Streaming video has opened the floodgates to home entertainment. With inexpensive subscriptions to Netflix, Amazon Prime and niche subscription video on demand platforms, you now have access to limitless content within a few clicks. Underlying technological shifts have led a ginormous rise in subscription video on demand platforms. These same shifts have also contributed to an equally dramatic collapse in DVD sales. DVD sales are declining and being beaten by Subscription Video on Demand DVD revenues have, since their launch in early 2000s, dominated the home entertainment market. At their peak in 2006, DVD sales dwarfed box office receipts. The…
Premier League is Battling Online Video Piracy
Table of Contents: Video Piracy is Posing an Existential Threat History of Premier League Broadcasting deals Costs of subscription and the PL revenue model Use of Kodi Boxes and Software for Online Video Piracy Litigation Against Pubs televising Premier League Games using EU subscription Cannot target users for fear of public backlash and because of EU ruling Conclusion Online Video Piracy is Posing an Existential Threat to Premier League Online video piracy is increasingly becoming an existential threat for the English Premier League. The Premier League is widely branded as the best league in the world ( often to the dismay of…
Washington Post – Video in Content Marketing
The Washington Post was acquired in 2013 by Amazon's Founder and Chief Executive Officer Jeff Bezos, at a time when the news industry had been seeing considerable decline in their revenues from print subscription. This trend is largely due to an increasing number of people getting their news from the internet. The key challenge for WaPo in the Jeff Bezos era ahead is to execute a content strategy that maximizes their digital presence. Part of their strategy is using video in content marketing efforts. The Washington Post since 2013 has started to aims towards expanding readership and subscription to their digital content. This is expected…
WP eMember as WordPress Membership Plugin: User Management Tutorial
In this post we will describe in detail one of the most popular Wordpress membership plugins – WP eMember. Membership plugins are necessary to manage users. Each membership corresponds to a user role, which determines access to content and other features on your website. Using this Wordpress membership plugin would help you in deciding what content to provide to which category of learner. Control of access to content eventually determines that you are able to monetize your content. We discuss how to implement Per user restriction on login time and preventing unauthorized access so that one paid member has maximum restrictions from sharing…
WordPress course plugin to make course website – Sensei tutorial
Building a course website in WordPress is a great way to monetize your education content. It is being done quite effectively by individuals and companies across the globe. In this blog post we shall walk you through the steps necessary to install the very useful Sensei WordPress course plugin. Using Sensei, you can set up WordPress to sell online courses. By using the plugins features and integrating them with secure VdoCipher's online video player, you can sell online courses to your target audience more effectively. The quality and security of videos is the USP for most companies that wish to sell…